A World We Dare To Imagine

Footprint

            Companies such as Fitbit have discovered a simple, well-designed, and effective way of tracking individual health and wellness on a day-by-day schedule. From the food you eat, to the steps you take these trendy watches are not only working to keep you healthy, but they are a visual cue to everyone you meet that you not only care about your health but are actively working to do something about it. Footprint is a new company that works in a similar fashion. Tracking your individual Carbon Footprint, this new wristwatch takes into account any source of negative or positive impact on the environment and gives you a daily update on how big your footprint was that day.

            Footprint will effectively change the way that people imagine their personal impact on the environment. As the Bystander Effect and other social theories show, people rarely see the importance in not recycling one bottle or not taking the Metro to work one day, because its difficult to perceive one person’s impact in a world of billions. Everyone will be directly aware of their own Carbon Footprint, as well as those of others wearing the wristwatch. Social pressure will instigate people to change their daily habits and minimize their influence on the health of the planet. The company utilizes Social Responsibility by allowing people to know more about how their daily routines negatively effect the environment on a larger scale and in ways that they may have previously been unaware of. 

            This cause is extremely important to me, as the planet is in grave danger and needs the help of every individual to make a difference. The word Carbon Footprint is thrown around with a lot of intangible definitions and pointing fingers. With the new Footprint wristwatch it will be clear exactly who is trying to save the planet and who is not, as well as how those seemingly minor daily decisions can add up to the bigger picture. I hope Anima Mundi Development Partners can become as passionate about his young company as I am and hopefully take one step closer to a world we all dare to imagine.